this post was submitted on 20 Jan 2024
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chapotraphouse
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It was astroturfed. https://www.salon.com/2023/01/31/heres-how-we-fell-in-and-out-of-love-with-bacon/
The article shows the pork industry pushing restaurants to slap bacon on everything, not engaging in viral marketing. Le Epic Bacon being a organic consequence of the inorganic baconator.
IIRC colbert did a massive ad for baconnaise on his show (it was disguised as a funny segment). so there was all kinds of push for the bacon shit.